Autohome, Inc. is the leading online destination for automobile consumers in China. Automobile's mission is to enhance the car-buying and ownership experience for auto consumers in China. Autohome provides professionally produced and user-generated content, a comprehensive automobile library, and extensive automobile listing information to automobile consumers, covering the entire car purchase and ownership cycle. The ability to reach a large and engaged user base of automobile consumers has made Autohome a preferred platform for automakers and dealers to conduct their advertising campaigns. Further, the Company's dealer subscription and advertising services allow dealers to market their inventory and services through Autohome's platform, extending the reach of physical showrooms to potentially millions of internet users in China and generating sales leads for them. Autohome offers sales leads, data analysis, and marketing services to assist automakers and dealers with improving their efficiency and facilitating transactions. As a transaction-centric company, Autohome operates its Autohome Mall, a full-service online transaction platform, to facilitate transactions for automakers and dealers. Further, through its website and mobile applications, Autohome also provides other value-added services, including auto financing, auto insurance, used car transactions, and aftermarket services.