Alibaba enables businesses to transform the way they market, sell and operate, and improve their efficiencies. Alibaba provides the technology infrastructure and marketing reach to help merchants, brands and other businesses to leverage the power of new technology to engage with their users and customers, and operate in a more efficient way.
Alibaba's businesses are comprised of core commerce, cloud computing, digital media and entertainment, and innovation initiatives. In addition, Ant Group, an unconsolidated related party, provides payment services and offers financial services for consumers and merchants on Alibaba's platforms. An ecosystem has developed around Alibaba's platforms and businesses that consists of consumers, merchants, brands, retailers, third-party service providers, strategic alliance partners, and other businesses.