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Baozun, Inc.





Baozun, Inc. is the leader and a pioneer in the brand e-commerce service industry in China. Baozun empowers a broad and diverse range of brands to grow and succeed by leveraging on the Company's end-to-end e-commerce service capabilities, omni-channel coverage, and technology-driven solutions. Baozun's integrated capabilities encompass all aspects of the e-commerce value chain covering IT solutions, store operations, digital marketing, customer services, warehousing, and fulfillment. Baozun also offers O2O solutions to help brands integrate their online and offline operations. Baozun is devoted to innovation in order to maintain and strengthen its market leading position, both in the Company's business model and technology stack.

Key Facts


Public Listing



Location of Key Operations

IR Contact

Deloitte Touche Tohmatsu CPA LLP

IPO (May 21, 2015)

Cayman Islands

Jingan, Shanghai, China

Wendy Sun, Internal

Analyst Coverage

Latest News

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