CooTek, Inc. ("CooTek") is a fast-growing mobile internet company with a global vision, offering mobile applications including a portfolio of content-rich mobile applications: TouchPal Phone Book and TouchPal Smart Input. CooTek's mission is to empower everyone to enjoy relevant content seamlessly. Sophisticated big data analytics and data driven user insight are the backbone of CooTek's business.
Building upon user insights initially accumulated through TouchPal Smart Input, an intelligent input method for mobile devices, CooTek has formulated a systematic approach to growing a global product portfolio, through which it delivers relevant content, develops content-rich mobile application and increases its user base. CooTek employs proprietary big data analytical technologies both to process data it has gathered through its mobile applications and a large amount of content that CooTek sources and organizes from the internet. These technologies enable CooTek to obtain in-depth user insights and identify market opportunities.
CooTek's content-rich mobile applications focus on three categories: online literature, scenario-base content apps, and casual games. As CooTek's user base and business operations continue to grow in the recent years using its systematic approach, CooTek has demonstrated its monetization capability in mobile advertising. CooTek leverages its in-depth user insights to deliver targeted, precise and engaging advertisements that are relevant to users across various mobile applications. Reinvesting part of revenues generated by mobile advertising, CooTek can further improve its user-centric and data-driven technology, which enables CooTek to release more appealing products to capture mobile internet users' ever-evolving content needs and help it rapidly acquire new users with CooTek's ever-improving user profile analysis.
CooTek launched CooTek Ads, an in-house developed advertising platform supported by proprietary big data capabilities serving advertising customers directly or through advertising agencies. This system allows advertisers to create and manage advertisement campaigns and budget, and to place advertisements in CooTek's portfolio applications directly.