Phoenix New Media (“PNM”) is a global leading new media company with an integrated platform consisting of Internet media website (www.ifeng.com), mobile channel (3g.ifeng.com and APPs) and video channel (v.ifeng.com). Guided by four corporate tenets:" roots in Chinese culture, global perspective, openness to the world, a progressive force ", PNM provides premium new media contents and services for the mainstream Chinese community on a seamless platform across Internet, mobile and TV network.