Happiness Biotech Group, Ltd.
Happiness Biotech Group, Ltd. is an innovative China-based nutraceutical and dietary supplements producer focused on the research, development, manufacturing, and marketing of a variety of products made from Chinese herbal extracts and others. Happiness Biotech conducts business in China through its wholly owned subsidiaries, mainly Fujian Happiness. Believing enhanced consumer awareness and demand for nutraceutical and dietary supplements, rising health care costs, aging populations, coupled with its effective sales have been the primary reasons for the company's growth throughout its 14 years of operating history.
Happiness Biotech is one of the leading companies in Fujian which specialize in research, development, manufacturing, and marketing of nutraceutical and dietary supplements authorized by Nutraceutical Association of Fujian Province. The products are categorized into six groups: Lucidum spore powder products, Cordyceps mycelia products, Ejiao solution products, Vitamins and dietary supplements products, American ginseng products, and others.
Lucidum spore powder products are targeted nutrition products with Lucidum spore powder as the main ingredient, mainly targeted to people with physical deficiencies and weak immune systems. Cordyceps mycelia products are targeted nutrition products with Cordyceps mycelia as the primary ingredient, mainly targeted to people with physical deficiencies and weak immune systems. Ejiao solution products are targeted nutrition products with donkey-hide gelatin, Astragalus Propinquus and Angelica sinensis as the main ingredients. Ejiao solution products mainly targets to people with physical deficiency, weak immune system, and nutritional anemia. Vitamins and dietary supplements products are daily dietary and nutritional supplements containing quality vitamins, minerals, and other natural ingredients, to supplement certain vitamins and minerals. American ginseng products are targeted nutrition products with American Ginseng, fructose, and honey as the main ingredients. Other products include nutraceutical and functional beverages containing quality herbs and other natural ingredients.
Over the past 14 years, Happiness Biotech has established a product portfolio consisting of 32 kinds of nutraceutical and dietary supplements products with "Blue Caps" approved by SFDA. Happiness Biotech has a sales network covering 20 provinces in China, with over 200 distributors and more than 20,000 sales terminals. The brand, "Happiness", is a well-known trademark in Fujian Province and well-recognized in the nutraceutical industry in China.
Happiness Biotech's objective is to provide the high-quality products to our consumers. It seeks to accomplish this goal through execution of significant investments in quality control, scientific personnel, product testing, and self-manufacturing of our products. Happiness Biotech's objective is rooted in using quality ingredients from traceable sources coupled with the continuous control during the manufacturing process of its products. Happiness Biotech produces all the products by itself without any outsourced subcontracting.
Location of Key Operations
Briggs & Veselka
IPO (October 25, 2019)
Shunchang, Nanping, China
Ping Chen, Internal
February 2, 2021: Happiness Biotech Launched Auto Sales Platform "Happy Auto"