HUYA, Inc. is a leading game live streaming platform in China with a large and active game live streaming community. HUYA cooperates with e-sports event organizers, as well as major game developers and publishers, and has developed e-sports live streaming as one of the most popular content genres on its platform. Building on its success in live game streaming, HUYA has also extended its content to other entertainment genres, such as talent shows, anime, and outdoor activities. The highly dynamic content and the variety of real-time interactions contribute to the overall entertainment and social experience offered on the HUYA platform, which cultivates a strong sense of belonging and effectively increase its user stickiness and time.