LightInTheBox Holding Co., Ltd. is a cross-border e-commerce company that delivers products directly from manufacturers to customers around the world. LightInTheBox offers customers a convenient way to shop for a wide selection of products at attractive prices through www.lightinthebox.com, www.ezbuy.com and its other websites as well as mobile applications, which are available in 25 major languages and over 140 countries and regions. By offering a wide variety of products at affordable prices, LightInTheBox hopes to create a better lifestyle for people living in these countries and regions.
LightInTheBox targets products that can offer its customers better choices and savings, such as fast fashion and home garden products. It also offer a wide range of other products in its other general merchandise product category, as well as high quality, made-to-measure dresses and wedding gowns.
LightInTheBox serves customers globally without incurring the costs and complexities associated with establishing a traditional multinational retail infrastructure. LightInTheBox's major markets are Europe and North America. LightInTheBox uses global online marketing platforms such as Google and Facebook to reach customers. It accepts payments through all major credit cards and electronic payment platforms such as PayPal, WorldPay and Global Collect and delivers goods through major international couriers, including DHL, UPS and EMS.
To supplement growth, in December 2018, LightInTheBox acquired Ezbuy Holding Co., Ltd., or Ezbuy, a Singapore-based cross-border e-commerce company which serves more than three million customers in Singapore, Malaysia, Indonesia, Thailand and Pakistan. With the acquisition of Ezbuy, LightInTheBox has expanded its market reach to South and Southeast Asia.