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MINISO Group Holding, Ltd.



MINISO Group Holding, Ltd. is a fast-growing global value retailer offering a variety of design-led lifestyle products. MINISO serves consumers primarily through its large network of MINISO stores, and promotes a relaxing, treasure-hunting and engaging shopping experience full of delightful surprises that appeals to all demographics. Aesthetically pleasing design, quality and affordability are at the core of every product in MINISO’s wide product portfolio, and MINISO continually and frequently rolls out products with these qualities. Within seven years since MINISO opened its first store in China in 2013, it had built its flagship brand “MINISO” as a globally recognized retail brand and established a massive store network worldwide.

Key Facts


Public Listing



Location of Key Operations

IR Contact

KPMG Huazhen LLP

IPO (October 15, 2020)

Cayman Islands

Liwan, Guangzhou, China


Analyst Coverage

Latest News

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