Secoo Holding, Ltd. ("Secoo") is Asia's largest online integrated upscale products and services platform as measured by GMV in 2016 with higher average sales per order than other major e-commerce online platforms in Asia, according to a report commissioned by us and prepared by Frost & Sullivan, an independent research firm, in June 2017. Since its inception in 2011, Secoo has attracted a large and loyal customer base with high purchasing power and an increasing propensity to purchase luxury products and services on online platforms with diversified and personalized demand.
Secoo currently provides its customers a wide selection of authentic upscale products and lifestyle services on its integrated online and offline shopping platform which consists of the Secoo.com website, mobile applications, and offline experience centers, offering over 400,000 SKUs, covering over 3,800 global and domestic brands. Supported by a proprietary database of upscale products, authentication procedures and brand cooperation, Secoo is able to ensure the authenticity and quality of every product offered on its platform. With the goal of providing one-stop shopping experience, Secoo has expanded into providing high-end lifestyle services since 2014. Leveraging its business intelligence system and dedication to customer service, Secoo is able to maximize its customer lifetime value by targeted and precise marketing and realizing cross-selling opportunities and increasing customers' purchase frequency on its platform.