Founded in 2015, XPeng, Inc. is a leading Chinese smart electric vehicle ("Smart EV") company that designs, develops, manufactures and markets Smart EVs in China. Today, Xpeng has become a proven leader in the rapidly growing Smart EV market, producing popular and environmentally friendly vehicles, namely an SUV (the G3) and a four-door sports sedan (the P7). Xpeng's Smart EVs offer attractive design and high performance, coupled with safety and reliability. Xpeng's Smart EVs appeal to the large and growing base of technology-savvy middle-class consumers in China. Xpeng primarily targets the mid- to high-end segment in China's passenger vehicle market.
In order to optimize its customers' mobility experience and enable rapid product iteration, Xpeng has strategically chosen to focus on developing full-stack autonomous driving technology, in-car intelligent operating system and core vehicle systems in-house. Through proprietary software, core hardware and data technologies, Xpeng is able to develop and deploy innovative products rapidly and efficiently.
Xpeng has an omni-channel sales model, which combines a data-driven and targeted online marketing strategy with a physical sales and service network. Xpeng's manufacturing philosophy centers around quality, continuous improvement, flexibility, and high operating efficiency.
Xpeng aims to drive Smart EV transformation with technology and data and shape the mobility experience of the future.