Yatsen Holding Limited is a leader in the rapidly evolving China beauty market with the mission of creating an exciting new journey of beauty discovery for consumers in China and around the world. Yatsen has launched three fast-growing, successful color cosmetics and skincare brands: Perfect Diary, Little Ondine and Abby's Choice, and has recently acquired Galénic, an iconic premium skincare brand. Leveraging its digitally native direct-to-customer business model, Yatsen has built a platform with core capabilities that disrupt every part of the traditional beauty industry value chain and deliver greater value to its customers. Yatsen reaches and engages with customers directly both online and offline, with expansive presence across all major e-commerce, social and content platforms in China.