Yum China Holdings, Inc. (”Yum China“) is China’s largest restaurant company with purpose of making every life taste beautiful. From a single restaurant in 1987, Yum China now operates over 10,000 restaurants in over 1,400 cities and towns spanning every province and autonomous region across mainland China.
Yum China became an independent publicly traded company on November 1, 2016 on the NYSE, and was secondary-listed on the HKEX on September 10, 2020. Following its separation from Yum! Brands, Yum China now has the exclusive right to operate and sub-license the KFC, Pizza Hut and Taco Bell brands in China, and it owns the East Dawning, Little Sheep, Huang Ji Huang and COFFii & JOY concepts outright. Yum China also partners with Lavazza to explore and develop the Lavazza coffee shop concept in China.
Over the past three decades, Yum China has become a leading restaurant business in China, not just in terms of its footprint, but also in brand awareness, social media and digital engagement, national supply chain management, product quality and innovation. Employees are the backbone of the business and Yum China’s experienced management team continues to foster a culture that is based on energy, opportunity and fun.
Yum China builds strong consumer loyalty by developing menus that cater to local tastes in addition to offering global favorites like KFC’s Original Recipe chicken. Each of its brands has proprietary menu items, many developed in China, as well as unique recipes and special seasonings to provide tasty and convenient food, all made with many high-quality ingredients. With decades of accumulated consumer knowhow and loyalty in China, Yum China brands are integrated into popular culture and consumers’ daily lives.
Yum China is dedicated to serving customers’ evolving needs by enhancing in-store experience, improving mobile connectivity, introducing innovative new products, and constantly delivering value. Yum China also remains focused on driving shareholder value by growing sales and profits across its portfolio of brands through increased brand relevance, new store development and enhanced unit economics. With a rapidly growing consumer class and increasing urbanization, Yum China is well positioned for long term growth.